Making yourself memorable is one of the main ways you’ll get clients, and equally importantly, retain them. Many companies won’t come back to someone they’ve forgotten, especially if they can’t bring up a face to business card if they met you at a convention or for a general meeting. Being memorable comes naturally over time, but it takes practice at first!
Make a good first impression
Your first impression should stick in a client’s mind, and when it does, it should be for the right reasons. If you’re approaching a client for the first time via email, you may want to reconsider a 6-page email and instead think about an easy-to-view PowerPoint presentation briefly outlining the benefits of your company, and how they apply to this company in particular. While you may end up having a template for your sales emails, you want to ensure you treat each company well. After all, each company is looking for something different. In the same vein, presentation and attention to detail are immediately important when you meet a new client in person, too. Dressing well, speaking clearly, and carrying yourself with confidence can lend you an edge in approaching new clients and winning their interest right off the bat.
Have a unique sales pitch
When you’re handing over your business card or sending out your first contact email, you’ll undoubtedly be talking about what you do, why you do it, and why YOUR Company does it quite so well. And while enthusiasm is important, there are certain types of sales pitches that have been done a thousand times and get boring to hear. Some clichés are helpful and desirable to companies – a dedication to punctuality, high quality, and honest work are always welcome – but others can become boring quite rapidly, and this differs per industry. Before you start thinking of what to say, try to eliminate everything that makes you sound like everyone else they’ve ever heard, and incorporate where your company is unique. It may be that your companies is the biggest of its kind, and thus universally trusted. On the other hand, it may be that your business is small and pays exclusive attention to its customers, thus offer a more bespoke service with more features. When you give your clients something unique to remember you by, that’s the first thing they’ll think of when you come to mind.
Do something different
Set yourself apart. When you make yourself different to the world, you make yourself different as a business. It’s not just your services playing a role, when you as a person are also being presented when you make a new connection. Having a twitter besides your company twitter can be a good way to get started, and keeping it updated and interesting can keep your clients coming back. Interesting snapshots from workshops on your business show how up-to-date you are, but they also let your clients glimpse into something they may want themselves or their employees to attend. Similarly, but less work-related, charity events can set you aside from the mass of business executives in suits. Running a marathon for charity with the company logo can make people remember you for your good deeds. Though we’re not all as athletically inclined as some people are! In that case, participating in charities as they come up is a good idea – most of them require relatively little effort besides a donation and a video or a picture of yourself. Once you start doing these, it might even be fun to get the rest of your company involved – participating in events together can build a stronger team, give your company character, and at the end of the day, make you stand out!